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Pascoe introduces new packaging design

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Pascoe Naturmedizin, the family-run company headquartered in Giessen, is in the process of reinventing itself and, following the successful restyling of its logo, it is now also introducing a new design for all its packaging. This relaunch sees the company opening yet another chapter in its 120-year-long success story. The goal of this externally eye-catching change is to make it easier for customers to find what they're looking for, thus fostering a greater sense of trust in the brand. The results can be seen for themselves! The packaging design looks fresh and natural, and has a high recognition factor.

  • Drug effect icons communicate the area of application simply and directly.
  • The 12 different indication colours make it easy to recognize the areas of application at a glance.
  • The 'Flower of Life' design decorating the inside of the packaging symbolizes both protection and harmony.

The new packs will be available step by step. The new logo evokes the elegant signature of pharmacist and company founder, Friedrich Pascoe, and it stands for quality and reliability.