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Annette Pascoe receives an EMOTION.award 2017

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Great women honoured by the magazine Emotion

Annette Pascoe, General Manager of Pascoe Naturmedizin in Giessen, was distinguished for her social and entrepreneurial activities during a festive gala along with five other women. After having been nominated and voted for by the readers of the women's magazine EMOTION, the award winners were selected by EMOTION's highly qualified jury.

Annette Pascoe was distinguished for her creativity in her role as a company manager in the "Entrepreneur/Founder" category. Under her leadership, the company has overhauled its entire market image and it was also voted into first place in Germany's Best Employer 2017 by its own employees. Pascoe Naturmedizin with over 120 years of trading history behind it is today as innovative as any start-up under the guidance of Annette Pascoe and her husband, Jürgen Pascoe. "You should always value your employees as they bring you the most valuable assets that they have: their ability to work, their knowledge and skills, and even part of their lives. As entrepreneurs and managers, we are responsible for giving our members of staff a real sense of purpose for their work and employing them in accordance with their strengths. In this way, you give them a true quality of life and you can be sure that you will get back twice, three times what you give," said Annette Pascoe in her acceptance speech.

The well-known patrons of the award: Federal Minister Dr Katarina Barley; Yared Dibaba; Johannes B. Kerner; Stephan Luca and Patricia Riekel were delighted with the winners and presented the prizes at the EMOTION gala evening in Hamburg's Laeiszhalle concert hall. And some 450 guests from society, business, politics and culture celebrated along with them.

The EMOTION.award 2017 was presented for the categories: "Women in Leadership", "Social Values", "Woman of the Hour" and "Entrepreneur / Founder". Already for the second time, the "Hand in Hand" special prize was also awarded for the best team. For the first this year a lifetime achievement prize was also awarded and Professor Dr Rita Süssmuth was thrilled to receive this special distinction.

Heike Langguth from Erfurt was the winner of the "Women in Leadership" category. The 51-year-old police commissioner is the head of Thuringia's mobile police force and the first woman to lead this state law-enforcement agency.
Dr Alexandra Widmer (41) from Hamburg was honoured in the "Social Values" category, she set up the "Strong and a single parent" online project and since then she has also become an author, while still pursuing her profession as a psychotherapist.
Dunja Hayali (Berlin) was awarded the "Woman of the Hour" prize. The 42-year-old does not see social media as a one-way street, but much rather as an opportunity for dialogue and she regularly seeks this out, even with her sharpest critics.
The special "Hand in Hand" endowment prize was also awarded. It was received by Nadia Boegli (32), Naomi Ryland (32) and Nicole Winchell (31) from Berlin, the founders and managing directors of tbd* ( They have been linking up non-profit agencies and voluntary organisations across the world since 2014 with their online platform.