We also obtain key information through our natural medicine opinion research. By means of regular surveys and in-depth psychological interviews, we determine the reasons for market preferences and brand expertise and also the emergence of certain trends and modes of interaction. The latest example is our Pascoe Study 2015, conducted by the rheingold institute in Cologne, which we commissioned. Here we were able to explain a secret logic of depression which culminated in a consideration of the disorder which had not hitherto existed.
Survey into opinions on natural medicine
The 2017 Pascoe-Study: “Clicking myself to healthiness”
Representative depth study performed by the rheingold-Institute for Pascoe Naturmedizin reveals parallels to a pilgrimage
By now it is almost a standard procedure (and not only amongst young people) to ask “Dr. Google” when advice is needed. People of all age groups first research on their complaints and possible treatment options before they see a doctor or alternative practitioner.
The current qualitative study addressed the question how exactly this research is being pursued and what is the nature of this online “quest for salvation”. The findings even took the researchers by surprise.
“Many people these days see Google as a potential saviour. Therefore, Google serves subliminal religious motives and longings. Even for profound users of the internet, Google is the first address and the place where all research begins”, explains graduate psychologist Dr. Stephan Grünewald from Cologne-based rheingold-Institute.
Interestingly, the patients neither expect nor request “immediate healing at the push of a button […]. They know that it takes time to cure and are willing to invest this time”, Birgit Langebartels, graduate psychologist and head of the study at Rheingold-Institute Cologne, underlines the findings.
The study brochure reveals, which six success factors illustrating the patients’ online search the researchers have made out.
Press conference on the 2017 Pascoe Study on the YouTube channel hosted by Pascoe Naturmedizin.
Download the 2017 Pascoe-Study for free
Pascoe Study 2015: The secret logic of depression
Depth-psychological study by the rheingold institute commissioned by Pascoe Naturmedizin exposes a hidden str
Our contemporary culture is geared towards maximizing happiness and promises everyone unlimited achievement. So the interesting question is: How does a depression with its never-ending sadness equate to the maxim that everyone forges his own destiny? A current qualitative study by the rheingold institute answers this question and has brought amazing findings to light about depressive moods which extend well beyond a biologistic-genetic or medical-chemical consideration.
An inner-psychological internal structure of depression was discovered, consisting of inflated expectations, perceived limitations, paralysis of those affected, general indifference, a "stewing in one's own juice" through to a resigned, embittered handling of symptoms. This structure is a prerequisite for enabling those affected despite experiencing failure to maintain their demands and the endless feasibility ideal – at the price of isolation and an inner compulsion. This means a self-sustaining vision of depression, which has not previously existed in this form.
Interacting with sufferers requires family members to show great awareness and tact. Following the study recommendations for action were developed for sufferers, family members, and also doctors and pharmacists. All the findings and recommendations have been channeled into a comprehensive brochure.
Pascoe Study 2014: Longing for the Original.
The trend to natural medicine also has cultural roots - patients expect specialized knowledge of alternative healing methods from pharmacists and orthodox medical practitioners, too.
Natural medicine is attracting increasing popularity in Germany. The days when patients entrusted their health solely to "demigods in white" now seem to be a thing of the past. Nowadays people expect active knowledge about natural medicine from their doctors and pharmacists and research by themselves on the internet, thus putting the specialists under pressure. For increasing numbers of people conventional and natural medicine are on a par and they co-exist.
These are some of the core findings from a new, comprehensive depth-psychological study performed by the rheingold institute in Cologne at the initiative of Pascoe.
Pascoe Study 2012: Natural medicine on the up - But training lags behind
The Pascoe studies have been analyzing the medical training situation in relation to natural therapies for 10 years. Lamentably there is hardly any change: There were two professorships in this field in 2002, now there are also only ten. Taking into account that over 80 percent of the German population prefer natural medicine, the current range of university courses on offer unfortunately cannot meet the great demand for training!
A major deficit for young doctors because ideally they should be able to meaningfully combine naturopathy with orthodox medicine. Although all medical faculties offer courses on "rehabilitation, physical medicine and natural therapies", the form and content are largely up to the universities - with very patchy results. Finally, not only the teaching is the stumbling block, but also the funding: Unlike countries such as Switzerland, the USA or China, there is almost a total absence of state financing in Germany.
Pascoe Study 2007
Ever more people are looking for natural medicine, safety- and efficacy-tested complements to orthodox medicine.
In particular, a strong trend towards natural medicine has taken hold to avoid the side effects and risks associated with standard therapies and boost people's own health by focusing on prevention. The Pascoe study of attitudes, associations and experience in relation to natural medicine first conducted in 2004 supplied unambiguous results: Some 80% of the population want natural medicine.
With the representative study of 1,056 Federal Germans just submitted, the general attitude towards natural medicine was re-surveyed and scrutinized after three years - with impressive findings:
- 80.9% of the population would rather have natural medicine as their primary medicine.
- 91.8% hold out a hope for better efficacy and fewer side effects.
An extensive study brochure contains additional informative findings.
Pascoe Study 2004
"People want medicine which is natural and low in side effects", is the crisp and clear result of a representative survey of over 1000 participants by the opinion research institute Emnid.
The approval ratings of the people queried about natural medicine are surprisingly high, even for experts: "82% of the people queried believe that natural medicine heals a disorder and even 88% of the people queried believe that natural medicine relieves symptoms" Jürgen F. Pascoe, Managing Director of Pascoe Naturmedizin, quotes excerpts from the study. Faced with the choice between natural medicine and a chemical drug, 80% of people surveyed, if sick, would opt for a natural remedy.
Natural remedies are very sought after, especially for colds, sleep disorders, depressive moods and migraine. The key reasons for high acceptance are a low side effect profile and good tolerability. 44% of the people queried see this as the main benefit over chemical products.
An extensive information brochure contains the detailed study findings.
Pascoe Study 2002
Natural medicine's standing in training doctors at universities is low - is the result of the Pascoe 2002 study evaluating the range of courses on offer at the 36 human medicine faculties in Germany. A third of universities do not even offer any courses on natural medicine. Only at two faculties is there a chair for naturopathy. Overall, mainly only one (41.7%) to two events (29.2%) are offered at the universities each semester. Most courses (30.5%) cover the topic of naturopathy in general terms, followed by natural medicine pharmacology (13.6%), homeopathy (13.6%), acupuncture (11.9%) and phytotherapy (10.2%).
Experts are disappointed about the current situation and in view of student interest and patients' wishes do not consider them to be in keeping with the times.
An extensive brochure contains all the study results.
Ideas from within and without
The ideas chiefly originate from our company itself. To create a climate for creativity, our 200 staff are given the widest possible liberty in creating ideas. Every proposal is scrutinized and particularly creative ideas honored with special bonuses.
Customer requirements, too, give us key impulses to innovate. For example, several training units for pharmacists and teams of pharmacists were set up in response to the many inquiries about webinars for pharmacists.